It is very apparent that Doe Deere is not your typical CEO. The Lime Crime CEO possesses a very unique way of looking at fashion, beauty, and cosmetics. She is difficult to ignore with her pastel hair color and different way of looking at and wearing makeup. Most women think that it is important to follow fashion rules and beauty rules. However, Doe Deere has a totally different outlook. Doe Deere firmly believes that rules are made to be broken by those that march to the beat of a different drummer. Well, the self appointed unicorn queen must be doing something right. Her outlook clearly led to her success.

Doe Deere’s Guide to Breaking Rules
Going against the grain is difficult for most women. However, Doe Deere has a natural talent that allows her to play with patterns, colors, and different styles. Still, she believes that the average woman should learn the rules. Learning the rules is a good way to understand the correct way to break the rules. Clearly, her rule breaking concerns doing the total opposite of the norm. Let’s take one example. Most fashion and beauty experts suggest minimizing bold colors. This concept is applied to fashion and makeup. However, Doe Deere loves expressive, bold colors. She believes in wearing as many bold colors as possible. Colors add fun, and fashion should be fun, according to Doe Deere. Clearly, Doe Deere is fearless. She has the freedom of mind to approach fashion and makeup in a way that goes against the norm.

Lime Crime CEO Doe Deere
Doe Deere is the CEO of Lime Crime cosmetics. The very colorful CEO is a very talented woman with a fun and futuristic type view of the way an operation should work. In the old days, a manager ruled his employees with an iron fist. This created a big divide between management and the employees. Doe Deere believes that positive reinforcement is the best way to manage an operation. Let your employees know that they are appreciated and let them know when they are doing outstanding work. This uplifting approach helps a company and their employees to succeed.

Doe Deere was born in Russia. She grew up in New York City. She grew up with an inherent tendency to mix and match exotic colors. This talent followed her through life. She created Lime Crime Cosmetics in 2008 with the intent of sharing her love and fascination with whimsical colors with the customers.