Monthly Archives: December 2016

The Legacy of Bruce Levenson

Over the past couple of years, few people have had as big of an influence on the NBA as Bruce Levenson. His tactics for turning around the Hawks are still being studied today. When he took over the team, the Hawks were lacking in talent and effort. He knew that he had a tough job, but he quickly got to work investing in the team and the fans. Over the course of time, he has been able to take the team to a new level. Not only has this helped fan support, but the team is competitive again.

Bruce Levenson

In the early part of his career, Bruce Levenson founded UCG and was working in corporate America. He decided to go out on his own and start a company. Although it was hard work, he believed in the ideas that he had. He would eventually sell that company and use the proceeds to buy the Hawks. According to ESPN, this is one of the biggest reasons that he was equipped to take things to the next level with the team so quickly. He had the experience needed to come in and make positive changes quickly.

In the coming years, Bruce Levenson wants to start investing in the lives of others. He is now involved in a lawsuit with the team, and he hopes it is settled soon. During his time as owner, he started a lot of community events to help people who lived in Atlanta.

SOURCE: https://en.wikipedia.org/wiki/Bruce_Levenson

Lori Senecal: CEO And More

Born in Montreal, Canada, Lori Senecal is a businesswoman, college graduate and present global CEO (chief executive officer) of Crispin Porter + Bogusky ( CP+B) headquartered in Boulder, Colorado. She presently is responsible for CP+B’s global expansion and growth. She also oversees and coordinates the efforts of the business’ nine different international offices.

Senecal has been with the agency since 2015. Lori Senecal focus is on global development. According to some online sources, she is said to have made a significant impact on both the culture and the business of the company.

She is credited by some for having built an up-to-date global business that is reported to be collaborative, consistency, and inventive in their approach to business. Lori Senecal specializes in advertising and marketing and has given the company a powerful market flair. Through her focus on talent and leadership skills, the company has grown across the globe and across disciplines as well.

Prior Positions
Before working at CP+B, Lori Senecal was the president and CEO of the MDC Partner Network for over two years. She has been credited for being the drive behind the business’ strategies, furthering their model for helping the company grow through network cross-collaborations. She also served as both CEO and global chairman of Kirshenbaum Bond Senecal + Partners (KBS) where she helped the 250-person domestic company grow into an international agency with more than 900 employees.

Read more: @digitalori

The corporation was named to Advertising Age’s list of “Standout Agencies” for three years in a row. Crain’s deemed the company one of the “Best Places to Work in NYC”.

Prior to that assignment, Senecal served as the president of McCann Erickson’s flagship New York area office for over two years. This position was preceded by a job as the global chief innovation officer for the McCann Worldgroup which she held for a year and a half. Finally, before that, she was the co-founder of TAG Ideation while employed for four and a half years at McCann Erickson.

Honors And Other Points Of Interest
Advertising Age named Senecal as one of four “Agency Executives to Watch” earlier this year. She was profiled by the “Huffington Post” last year and named one of Advertising Age’s “Women to in 2014. The previous year she was presented with a Quantum Leap award for innovation and leadership at the AWNY Game Changer Awards. A member of the Ad Council Board of Directors, she began her career with a bachelor’s degree in marketing and finance from McGill University.

Find out more about Lori Senecal on AdAge.com
Read more about Lori Senecal on PR NewsWire

EOS Shakes Up the Oral Care Industry

Just as Chapstick and Blistex were getting comfortable, EOS (Evolution of Smooth) emerged to shake up the oral care industry. Co-founders Sanjiv Mehra and Jonathan Teller saw an opening in the lip balm market and immediately swooped in to fill it. “It appeared to us that everybody in this category was being lazy. That was an opportunity,” Teller said.

Taking the number two spot behind Burt Bees, Mehra and Teller shared how they shook up the multibillion-dollar oral care industry with Fast Company. Before EOS lip balm, price points drove the industry. In their research, the company found that women used lip balm out of necessity. In other words, it was part of their daily routine. They didn’t care much for the ingredients, taste, or its packaging.

Mehra and Teller knew women would take pleasure in applying a salve to their lips that enhanced their routine. As a result, they came up with a soft, colorful orb that smells good and tastes delicious.

That was seven years ago. Today, EOS moves over a million units a week at stores like Walgreens, Target, and Walmart. It has the stamp of approval of beauty editors at Cosmo and Allure. And had feature spots in videos of big name celebrities like Britney Spears and Miley Cyrus.

EOS continuously adds products to its repertoire to keep the industry on its toes and keep millennials happy.

Read the EOS history here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

For more info, visit the evolutionofsmooth.com website and Facebook page.