Born in Montreal, Canada, Lori Senecal is a businesswoman, college graduate and present global CEO (chief executive officer) of Crispin Porter + Bogusky ( CP+B) headquartered in Boulder, Colorado. She presently is responsible for CP+B’s global expansion and growth. She also oversees and coordinates the efforts of the business’ nine different international offices.
Senecal has been with the agency since 2015. Lori Senecal focus is on global development. According to some online sources, she is said to have made a significant impact on both the culture and the business of the company.
She is credited by some for having built an up-to-date global business that is reported to be collaborative, consistency, and inventive in their approach to business. Lori Senecal specializes in advertising and marketing and has given the company a powerful market flair. Through her focus on talent and leadership skills, the company has grown across the globe and across disciplines as well.
Before working at CP+B, Lori Senecal was the president and CEO of the MDC Partner Network for over two years. She has been credited for being the drive behind the business’ strategies, furthering their model for helping the company grow through network cross-collaborations. She also served as both CEO and global chairman of Kirshenbaum Bond Senecal + Partners (KBS) where she helped the 250-person domestic company grow into an international agency with more than 900 employees.
Read more: @digitalori
The corporation was named to Advertising Age’s list of “Standout Agencies” for three years in a row. Crain’s deemed the company one of the “Best Places to Work in NYC”.
Prior to that assignment, Senecal served as the president of McCann Erickson’s flagship New York area office for over two years. This position was preceded by a job as the global chief innovation officer for the McCann Worldgroup which she held for a year and a half. Finally, before that, she was the co-founder of TAG Ideation while employed for four and a half years at McCann Erickson.
Honors And Other Points Of Interest
Advertising Age named Senecal as one of four “Agency Executives to Watch” earlier this year. She was profiled by the “Huffington Post” last year and named one of Advertising Age’s “Women to in 2014. The previous year she was presented with a Quantum Leap award for innovation and leadership at the AWNY Game Changer Awards. A member of the Ad Council Board of Directors, she began her career with a bachelor’s degree in marketing and finance from McGill University.