Doe Deere is the founder of Lime Crime, which is a digital first cruelty-free and vegan cosmetics brand. She was born in Xenia Vorotova in Russia, and was raised in New York City. The Chief Executive Officer of Lime Crime Cosmetics founded her company in the fall of 2008. Recently, she was featured on Entrepreneur where she wrote about her road to becoming an entrepreneur, putting an emphasis on why United States is a good place for immigrants.
Doe Deere states that when she was young she saw America as a place where anything is possible, getting the message from music, movies, and magazines. She moved to the United States with her mother and her young sister when she was 17 years old, in 1998. The population in New York City was 7.4 million, which was a big contrast to the half million where she used to live in Izhevsk. Despite their efforts, they were forced to check into a homeless shelter in Manhattan on Lexington Avenue, where they stayed for 6 months, and continued to work and save money.
In 1999 they were introduced to Sanctuary for Families by a social worker. Sanctuary for Families is non-profit legal organization which helps women immigrants. Doe Deere’s mother was an accountant in Russia, but due to the fact that her papers were taking too long to transfer she was not able to get a job. The leader of Sanctuary for Families helped her mother get her first accountant job in America, and helped Doe Deere get into the Fashion Institute of Technology and her sister into Columbia University.
By the year 2000, the 3 were transferred from their homeless shelter to 110th Street in East Harlem at the Lehman Projects. Despite the area being considered gang territory, the 3 didn’t complain and continued to work hard. By late 2000s, Doe Deere adopted her famous moniker and launched her own company, Lime Crime in 2008 – with 35 employees in Los Angeles. She points out the fact that she has the United States to thank for giving her the opportunity to pursue her vision.