Category Archives: Women

Whitney Wolfe: See How She Took It At The Top

While some people are just in the world to stay, others do something that turns the world to their attention. Living in this world with massive attention all over you is something people like to often dream about. Making an impact and drawing attention from the community in a world where men dominate isn’t something women take lightly. Some women even consider it unfeasible. For this reason, most women drain their great ideas in an invisible swamp. This means they live in the world without making an impact through the ideas they incubate in their mind. This wasn’t the way Whitney Wolfe wanted to go. She knew who she was and her strength.

She has become famous and a woman of influence in the tech world that men have dominated. A list of the most booming businesswomen can’t be complete without her name. Wolfe realized women struggled to make dates they could enjoy and treasure. She came up with an app called Bumble to make the online dating world friendlier and more exciting for women. She knew nothing attracts attention more than meeting an itching need. She is among the esteemed people who came up with Tinder. Whitney Wolfe discovered she could cause rapid growth in her company if she made its approach female-focused and innovative.

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Her dating app has become globally accepted, and more than 30 million people are using it. Her main focus is transforming the conventional dating style and making the dating environment safer for women. Whitney Wolfe understands that women take pleasure in making new friends. She came up with other apps such as Bumble BFF and Bumble Bizz to make the social network more interesting and booming. Things go wrong when the needs of women aren’t understood and met.

Wolfe kicked off her professional life while she was still a student at Southern Methodist University. She developed a strong interest in International Studies, and that’s what she pursued in this university. She made her company a non-profit tool to reach out many disaster victims. The BP oil spill had damaged marine habitats, and this made Whitney Wolfe use the resources she got from her company to help them. According to Wolfe, the dating app she created is also good for men who like socializing.

Lori Senecal: CEO And More

Born in Montreal, Canada, Lori Senecal is a businesswoman, college graduate and present global CEO (chief executive officer) of Crispin Porter + Bogusky ( CP+B) headquartered in Boulder, Colorado. She presently is responsible for CP+B’s global expansion and growth. She also oversees and coordinates the efforts of the business’ nine different international offices.

Senecal has been with the agency since 2015. Lori Senecal focus is on global development. According to some online sources, she is said to have made a significant impact on both the culture and the business of the company.

She is credited by some for having built an up-to-date global business that is reported to be collaborative, consistency, and inventive in their approach to business. Lori Senecal specializes in advertising and marketing and has given the company a powerful market flair. Through her focus on talent and leadership skills, the company has grown across the globe and across disciplines as well.

Prior Positions
Before working at CP+B, Lori Senecal was the president and CEO of the MDC Partner Network for over two years. She has been credited for being the drive behind the business’ strategies, furthering their model for helping the company grow through network cross-collaborations. She also served as both CEO and global chairman of Kirshenbaum Bond Senecal + Partners (KBS) where she helped the 250-person domestic company grow into an international agency with more than 900 employees.

Read more: @digitalori

The corporation was named to Advertising Age’s list of “Standout Agencies” for three years in a row. Crain’s deemed the company one of the “Best Places to Work in NYC”.

Prior to that assignment, Senecal served as the president of McCann Erickson’s flagship New York area office for over two years. This position was preceded by a job as the global chief innovation officer for the McCann Worldgroup which she held for a year and a half. Finally, before that, she was the co-founder of TAG Ideation while employed for four and a half years at McCann Erickson.

Honors And Other Points Of Interest
Advertising Age named Senecal as one of four “Agency Executives to Watch” earlier this year. She was profiled by the “Huffington Post” last year and named one of Advertising Age’s “Women to in 2014. The previous year she was presented with a Quantum Leap award for innovation and leadership at the AWNY Game Changer Awards. A member of the Ad Council Board of Directors, she began her career with a bachelor’s degree in marketing and finance from McGill University.

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Helane Morrison: Justice is Greater than Money

At a time when public trust in American institutions such as Wall Street, the government, and the financial sector has been eroded by misdeeds, the Great Recession and stories of fraud and mismanagement it can be hard to imagine that there is anyone still fighting to make things better.

Yet that bad news is only part of the story. There are still people who believe that the system can be made better, that average Americans who are forced to rely on Wall Street and the banks for their financial livelihood can still arrange a better life for themselves.

Helane Morrison is one of those people. I was reading about her on Project Eve, and felt compelled by her story.

She was born in Brooklyn and studied Journalism at Northwestern University in Illinois. Then she studied Law at the University of California Berkeley and used her journalism background while working as the Editor in Chief of the University’s law review. After receiving her Juris Doctor degree and passing the bar exam, Helane Morrison became a law clerk for the 7th circuit US Court of Appeals and later Supreme Court Justice Harry A Blackmun. Under his tutelage, she learned the value of fighting for justice against all odds.

Since then, she has worked to level the playing field in all the fields that she has entered. Morrison has fought against corruption and mismanagement of private securities in both the private sector and as the Security and Exchange Commission Head of Commission and Regional Director overseeing Northern California and five other states.

Through all her dealings with various corporate, government, and legal agencies, Morrison has never forgotten her common sense. One of her famous quotes, “Metropolitan essentially bought real estate from itself, creating fictitious profits” summarizes many of the unethical dealings she has fought against during her career, dealings which should have been obviously wrong but went unchecked.

Now she has brought her fighting spirit and courage of conviction to the pioneering company Hall Capital, which seeks to level the playing field by encouraging an open concept, team spirited approach to securities and investing. She also works on the Hedge Fund advisory board, ensuring that all hedge fund managers share the same obligations to transparency as any other investment manager. In doing so, she seeks to ensure that justice is served for all, a spirit we need more of in tough economic times.

See Helane’s LinkedIn to learn more about her career and life.

Doe Deere is Fearless

It is very apparent that Doe Deere is not your typical CEO. The Lime Crime CEO possesses a very unique way of looking at fashion, beauty, and cosmetics. She is difficult to ignore with her pastel hair color and different way of looking at and wearing makeup. Most women think that it is important to follow fashion rules and beauty rules. However, Doe Deere has a totally different outlook. Doe Deere firmly believes that rules are made to be broken by those that march to the beat of a different drummer. Well, the self appointed unicorn queen must be doing something right. Her outlook clearly led to her success.

Doe Deere’s Guide to Breaking Rules
Going against the grain is difficult for most women. However, Doe Deere has a natural talent that allows her to play with patterns, colors, and different styles. Still, she believes that the average woman should learn the rules. Learning the rules is a good way to understand the correct way to break the rules. Clearly, her rule breaking concerns doing the total opposite of the norm. Let’s take one example. Most fashion and beauty experts suggest minimizing bold colors. This concept is applied to fashion and makeup. However, Doe Deere loves expressive, bold colors. She believes in wearing as many bold colors as possible. Colors add fun, and fashion should be fun, according to Doe Deere. Clearly, Doe Deere is fearless. She has the freedom of mind to approach fashion and makeup in a way that goes against the norm.

Lime Crime CEO Doe Deere
Doe Deere is the CEO of Lime Crime cosmetics. The very colorful CEO is a very talented woman with a fun and futuristic type view of the way an operation should work. In the old days, a manager ruled his employees with an iron fist. This created a big divide between management and the employees. Doe Deere believes that positive reinforcement is the best way to manage an operation. Let your employees know that they are appreciated and let them know when they are doing outstanding work. This uplifting approach helps a company and their employees to succeed.

Doe Deere was born in Russia. She grew up in New York City. She grew up with an inherent tendency to mix and match exotic colors. This talent followed her through life. She created Lime Crime Cosmetics in 2008 with the intent of sharing her love and fascination with whimsical colors with the customers.

Doe Deere’s Venture in the Beauty and Cosmetic Industry

There is a wide range of excellence “principles” that ladies are taught to take after, directing everything from generations where our grandma had some magnificence fashion ideas that they took after and passed them to their little girl who passed them to us. Furthermore, in a universe of doing right, the opposite is an unquestionable requirement; these principles have likewise been broken and make you outdated if you tail them. “We’ve been in a comfortable cycle,” says Red Godfrey, VP of the style office at Nordstrom.

Diana Vreeland said “Somewhat awful taste is similar to a pleasant sprinkle of paprika. We all need a sprinkle of awful taste—it is generous, it’s solid, it is physical. I think we could utilize a greater amount of it. No taste is what I am against.” Likewise to Doe Deere, magnificence isn’t what’s “characteristic” or “looks best” yet rather what feels comfortable presently. Doe Deere is the CEO and founder of Lime Crime Cosmetics also known as make-up for unicorn. A company that spends significant time in vivid, whimsical and brutality free beauty care products. Doe is determined to demonstrate that make up accomplish more than simply disguise blemishes however are a type of flexibility and self-expression. She floated towards brilliant and strange hues however they were difficult to discover on the grounds that the cosmetics business was still all that much into that super common looks back then. Born in Russia and then moved to the United States when since 1998 to 2012 she began her career from scratch and made progress all alone, propelled by bolster female business visionaries and ladies claimed organizations. Doe Deere has dependably been inventive and eager in that sense particularly as a kid, she was generally ambitiously. “I had my first little business back in Russia when I was 13 years of age, I sold brief tattoos which were oddity at the time, and it was a great deal of fun! I think what I did was, I found them and I then advanced them and sold them to my cohorts. In any case, I simply made them cool by wearing them and demanding that it is alright to have an impermanent tattoo on you.” from a recent interview. Furthermore, her greatest ambition was most likely to end up an artist which is precisely what she did when she moved to New York.

One of her most loved things was to give a speech about “Don’t Quit Your Daydream” which she has been able to inspire millions. The “Ruler of Unicorns” made us sure that individuals from all kinds of different backgrounds have the chance to make their dreams work out. She said in an interview with Guest of a Guest, “I mean sincerely the best exhortation that I can offer is to follow your heart because in that each individual has something exceptional about them – some sort of one of a kind ability or quality that just they have on the planet. When you tune into that, that is the point at which you truly begin to bloom and achieve your most genuine potential.”