Guilherme Paulus has been a major influence in Brazilian tourism. He is a high profile businessman in his industry. He has received international recognition for the services he has offered within his industry of Brazilian tourism. Paulus is the initiator and operator of CVC travel agency. Guilherme Paulus currently serves as the chairman of GJP Group. GJP Group is a company that owns GJP Hotels and Resorts. GJP Group has affiliation with GJP Hotels and Resorts in an effort to expand and advance Brazilian tourism.Guilherme Paulus has previously served as a member of the National Tourism Council. The National Tourism Council is a company that has affiliation with certain sectors of a Brazilian tourism company.

Guilherme Paulus is currently the official chairman for the Board of Directors at the São Paulo Convention.The São Paulo Convention has been influential for advancing Brazilian tourism as a whole. Paulus is also head of the Visitors Bureau. He is the president for International Relations at the ABAV, also known as the Brazilian Association of Travel Agencies.Paulus has been included in Forbes on their list of billionaires. As a direct result of his business success with the Brazilian tourism market, he has been included on list with other high-profile individuals. During 1972, Paulus co-founded CVC with a partner who left the business four years after initiation. CVC travel agency has become the largest operator of tourism for Latin America.

During 2009, Carlyle, a private equity firm, purchased a 63.6% equity in the company at $420 million from the Brazilian travel agency. GJP Hotels and Resorts were officially created by Paulus in 2005. GJP Hotels and Resorts have become successful as a result of their 15 hotels located conveniently throughout the country. GJP Hotels and Resorts have advocated their desire to build and operate hotels near airports in Brazil for the purpose of attracting tourist and creating more business. Brazil has experienced a wave of tourism for the Olympics, the World Cup and other high-profile sporting events. Paulus has been influential for Brazilian travel agency.